The year 2007 has been great for Nintendo. Not only did they top the charts on home console gaming, Nintendo DS has proven to be remarkably successful as well. Recent news on Nintendo Wii says that they won’t be cutting the price for the console machine, unlike what the ‘tradition’ for gaming hardware industry used to be.

But today, I want to point out a factor that contributed largely to the success of Nintendo’s recent adventure. Throughout Wii and DS, Nintendo have managed to change the core target customer to a more broader audience, by going for less hardware and less ‘bloated’ software. Most games these days tend to go toward the common pitfall of mislead improvements. More graphics, better sound, more enemies, faster play, longer playing time (which obviously is failing), multi-genre in one, etc.
Instead, Nintendo chose to do things less. Less graphics, less horse power, and simpler game play. They focused more on the core essence of the gaming experience, and less on the make-ups. The result was stunning. Not only did they capture a large market share, they literally renovated the gaming industry and what games should be like. They also managed to fuel other industries like brain development and memory training as side effects. The result simply put, was ‘more.’
“Less is More” adequately captures what minimalism is about. It has been widely adopted among artists and architects, like Ludwig Mies van der Rohe and Buckminster Fuller. It is also among one of the key principles of ‘Getting Real‘ - the ebook by 37signals.
After several decades in any given industry, things usually go toward more complex, toward more of everything-but-the-core. Then once in a while, like the gaming industry, a disruptive force moves its way in, and simplifies, clearing out the mess.
We believe this is what’s happening to the software industry and the web in general. Things need to be, and will be made effective through simplification and building less.
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